Skincare dupes are products with very similar ingredients and properties to other more popular and well-known products. Dupes help skincare lovers find alternatives to products that are too expensive or overhyped, making quality skincare available to more people - about time, right?
Founded by two girls who work in tech, we created an algorithm to help us find product dupes by comparing product ingredients and attributes. Then we went straight to the source: the suppliers. We work directly with the same formulators, labs and manufacturers as some of the biggest brands in the game to develop, test, and produce our (soon-to-be) award-winning dupes.